SEO reseller programs are becoming increasingly popular and necessary for marketing agencies that want to take on projects beyond their own capacity. Outsourcing is an excellent way to continue to take on large clients without getting tied up in the complexity of Search Engine Optimization.
What are SEO Resellers?
Still curious about exactly what an SEO reseller is?
An SEO reseller is an agency or individual that offers the ability to host certain SEO services for digital marketing companies. They bring in more specialized services that can be offered in tandem with your other marketing services to prospective clients. A reseller can be thought of as an extension of a company’s marketing team and their work will be done under one brand umbrella belonging to you.
SEO Resellers can conduct keyword research, on-page optimization, link building, site architecture recommendations, online reputation management, link building & outreach efforts and more services that are difficult or time-consuming for a marketing team to successfully manage along with their other services.
Resellers can offer these “white label” SEO services in pre-made packages and bundles that can be presented under your brand. White label resellers have highly-skilled SEO experts that will execute the work for you. Working with a white label SEO reseller is a good way to ensure that the client ultimately gets the highest-quality SEO services available. This will not only help the client’s business flourish but will help the Search Engine Marketing firm by enhancing their reputation for providing full-service SEO that brings results.
6 Benefits of Working with a Reseller
Take a look at the major benefits of partnering with a white label SEO reseller below.
- Save Money
Directly employing in-house SEO experts can be quite costly. Instead of hiring an in-house SEO expert that requires a full-time paycheck, you can access the skills of an entire SEO team at your fingertips. Enlisting the help of a well-developed SEO reseller allows you to offer the service and take the credit with your clients.
- Maintain Control
When you partner with an established reseller, you can choose content and links, view reports of the analytics, and attach your name to the campaign. You can also walk your clients through progress reports and explain the results to them. Maintaining control of these services allows you to provide a consistent, integrated digital marketing campaign for all of your clients.
- Focus on Core Competencies
Trying to stay on top of marketing trends and Google’s constant algorithm changes can be extremely time-consuming. Outsourcing to a reseller frees you from the complex work that SEO requires so that you can focus on promotions and campaigns that will increase your customer database.
- Offer Expertise
An advantage of using an SEO white label partner is their industry-related experience and knowledge. Trusted resellers often have extensive portfolios of work done in various marketing fields and they only hire consultants that know what they are doing. This ensures that you can offer quality content for your client’s site that is always search-engine friendly.
- Grow Your Portfolio
Not only will a reseller help you save time and money, but they can help you enjoy the benefit of adding your own brand name on content. This can help you grow your portfolio with more satisfied clients that are likely to use you again and refer you to other businesses in need of SEO marketing services.
- Provide Excellence
SEO can be very complex which makes it difficult to find truly good SEO specialists. It is important that the optimization you are offering clients actually produces results, and only a trusted SEO reseller that understands the ins and outs of the industry can provide the level of excellence that your clients are expecting.
Increase Clients’ Trust by Offering Complete Marketing Services
Digital Marketing Agencies might offer a combination of the following services:
- Email Marketing
- Content Marketing
- Social Media Marketing
- Video Marketing
- Web Building
- Web Design
To truly become a one-stop-shop for your clients, you will need to find a way to incorporate SEO into your services.
If your company is able to generate more quality traffic to your customers’ Websites, they will see the immense results of SEO in just a short amount of time. Having more traffic can potentially increase profits, and increase your customers’ trust in what your services can provide. After seeing positive results, clients are likely to increase their marketing budget with you, stay loyal, and refer others to your services! You can build a steady revenue stream over time when you get white label SEO working for you. What’s more, you can stay on the cutting edge of SEO when you work with a white label reseller. This will allow you to always offer your clients the most up-to-date services.
By using a white label SEO reseller, your agency can grow and develop as a trusted full-service marketing option. Clients will receive the best services that are carried out by experienced experts, and your reputation will grow as a market leader that is guaranteed to deliver results.
The next step will be finding this reseller to help you grow your business and expand your services. Take a look at some of the things to consider when choosing an SEO reseller below.
How to Choose an SEO Reseller
There are three major things to look for when partnering with an SEO reseller:
- A team of experts with specialization in different areas.
- A team that is results-oriented.
- A team that understands what Google is looking for in 2020 and beyond.
A reseller can act on your behalf to establish your agency as a powerful player in the digital marketing world. Take a look at this guide that touches on some of the specifics to look for when hiring an SEO reseller to help draw your clients and yourself closer to your marketing goals.
Choose a Reseller with Scalable Programs
Every business has a goal to grow. By choosing an SEO reseller to work with that offers a wide pool of resources, you will be able to ignite and maintain the growth of your clients’ businesses. This growth will directly determine how scalable your digital marketing agency becomes.
Ask the reseller about their scalable programs and specific ways they can help you grow rapidly.
Choose Specialists in Localized Search for Niche-Specific Businesses
Whether you already have your niche, or you are searching for the right niche for your agency to operate, you will want to choose a reseller that specializes in services for niche-specific websites. The reasoning behind this is simple. Niche-specific businesses see a higher return on investment (ROI) than more generalized ones. Keyword targeting will be more successful and offer a higher chance of website visibility for niche businesses. Focusing on a reseller that specializes in localized search for these types of businesses will result in more growth and happier clients.
Ask the reseller about their experience with localized search and how they can optimize site traffic for niche-specific businesses.
Choose a Reseller that Offers Tools to Help You Analyze Progress
A good SEO reseller will offer quality monitoring software with website tracking performance and competitive reporting tools that will help you provide a top-of-the-line progress report to clients. Clients will be more likely to trust you and continue using your agency if they feel you are involved in the success of their campaign and can clearly communicate their progress.
Ask the reseller what tools they offer for analyzing progress and take a look at how they will partner with you to help you understand and explain these progress reports.
Choose a Company that Uses White Hat SEO Techniques
Resellers might use SEO techniques that can either be called “black hat” or “white hat.” Black hat techniques are unacceptable and will be punished by Google Search Engines. Lower quality resellers might still use these techniques that will ultimately hurt clients and tarnish your reputation. The best way to build a strong and dependable business is to partner with an SEO reseller that only uses white hat SEO techniques to optimize sites.
Ask the reseller if they follow Google’s Webmaster Guidelines as well as how they ensure that the content meets quality standards.
Choose a Credible Reseller
Judging the credibility of a white label SEO company from a few online reviews can be difficult. There are a few ways you can determine the credibility of the reseller. Reach out to real customers of the company through their official channels as well as email or social media platforms and ask about their experience.
Ask the reseller for a portfolio representing their work for real customers and make sure to check these references by speaking directly to the business.
Choose a Company with Proven Experience
Practice makes perfect. Working with an SEO reseller that offers years or even decades in the industry can help you feel confident in your decision. An experienced company will have a proven track record.
Ask the reseller about their experience in the industry as well as how long they have been selling their white label program.
Consider How Suitable their Payment Options Are
Ultimately you have to consider your agency’s bottom line. Take a look at the payment structures of the SEO reseller and check if they match your clients’ billing cycles.
Ask the reseller if they offer monthly, semi-annual, or annual payment options.
Pick a Company with Reliable Technical Capabilities & Customer Service
Problems involving technology or communications can appear in the digital marketing world. This makes it necessary to hire a company that provides on-time SEO tech support. It might be helpful to research in advance what basic technical capabilities a white label SEO firm should have.
Ask the reseller about their customer service model and how they will work to quickly correct technical issues on their side.
Review Published Content
Google will expect you to publish content for clients that is unique, engaging, and of good quality. It is important to take a look at the reseller’s published articles, blogs, press releases, and other content to ensure they are churning out high-quality optimized content.
Ask the reseller for examples of their content creation and evaluate their own website for grammatical errors or poor content flow.
Check the Skill Set of the Reseller Teams
SEO optimization goes beyond simple content creation and link building. Going the extra mile to hire a credible SEO reseller that offers a wide skill set will help determine if you are really going to get valuable services for your investment. Analyzing their achievements and accomplished projects will help you gauge if they offer the level of expertise you are looking for.
Ask the reseller to list the skills their team can provide and check with experts about evaluating their achievements if you aren’t sure what to look for.
Pick a Company that Stays Current
SEO marketing is a rapidly-evolving concept and any company sticking with yesterday’s trends will not be able to provide the results you need. Check to see how aware a reseller is of current trends to make sure they stay on the cutting-edge for your clients.
Ask the reseller about the trends in SEO marketing and the latest information on Google’s algorithm to determine how up-to-date they are.
Choose an SEO Reseller Based in the U.S.
To avoid falling prey to the low-quality, black hat type of SEO resellers, it is best to choose a company based in the United States. Some might try to save money by outsourcing work to less than credible sources in other countries.
Ask the reseller where they are based and check to see if their physical office is listed in the country.
Get Started with the Right SEO Reseller Today
The benefits of working with a white label SEO reseller are endless. Reliable options will save you time and money while helping your digital agency increase revenue and client retention.
Outsource your optimization using a trusted, experienced company such as Engine-ius Marketing. 16 years of service and over $7 million sold for partners!