What is Video Search Engine Optimization?

Video SEO is the practice of providing the metadata (or “information”) for your content to search engines to improve the richness of search results (i.e. “rich snippets”) and ultimately drive more web visitors.

Video Marketing

Since the Google Penguin and Panda updates, our SEO team has realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time.

However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEO providers don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.). If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one.

Our Video SEO program enables you to get the videos that are currently in your YouTube channel to a top ten listings within 3 – 6 months. Our team will optimize the videos within your channel and then spread the word within YouTube to get users to watch the videos and strategically link to them; in order to improve each videos overall keyword ranking. One added benefit to conducting these kinds of activites is that by gaining a top position in YouTube, your videos have a greater chance of ranking organically in Google search results! The total cost per video is a monthly fee of $1,000.

Reaching the right people with your videos

With unlimited access to inventory and a data-driven approach, this enables us to precisely target an audience and build customized segments to target in the future. With data from more than 60,000 global campaigns, as well as leading third-party partners, you can rest-assured that you have the data needed to optimize for success.

Young man holding video camera, having a photo shoot with his friends at the beach, while they are preparing to surf

Video SEO Marketing Scope of Work

Our team will conduct the following activities in relation to your Video SEO campaign:

  • Target three keywords per video; they will be taken from your keyword research deliverable.
  • Optimize the title and description tags of a single video within your YouTube channel.
  • Contact 100 users at YouTube to further disseminate the video within this platform.
  • Increase the total number of views this video has at YouTube by 1,000 per month.
  • Provide your team with three hyper-links related to your videos rankings with YouTube.
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