What are the Differences Between a Mobile Website and an App

A mobile-friendly website is an adaptable website optimized for multiple devices. Whether it’s a PC, smartphone, or tablet, the website provides the same experience. In simple words, mobile-friendly websites identify the screen resolutions and orientation of users’ devices and adjust the layout accordingly to facilitate shopping. They are accessed via web browsers on a smartphone.

On the other hand, mobile applications don’t use web browsers. These are standalone applications downloaded and installed on a mobile device. Adaptive web solutions allow the user to browse through the items without zooming and don’t include any additional steps needed to place an order than in the main version. E-commerce native mobile solutions enable users to access the retailer quickly and can include extra features designed exclusively for mobile users.

E-commerce Mobile-First Website: Pros and Cons

Advantages of mobile-friendly websites

Mobile-friendly websites provide a range of advantages to users, including the following:

Streamlined experience on web and mobile

With a mobile-friendly website, businesses can leverage the synergy of web and mobile experience with one solution, providing a multi-device shopping experience without downloads or installs.

Broader reach

An adaptive e-commerce web solution increases a business’ customer base and reach capacity by providing the same URL across users and search engines, and allowing for a QR code to merge print and mobile marketing strategies.

Boosted sales with less investment

By offering a mobile-ready website, businesses can increase their sales without additional development costs, making it an efficient and cost-effective solution.

Higher customer satisfaction

By making an online shop available on any device, customers can enjoy a high loading speed, shorter waiting times, and better user experience.

Simplified maintenance

Responsive websites work across all operating systems and devices, meaning maintenance costs and efforts are only needed for a single product, with updates displaying across all device types.

Improved SEO

Adaptive websites are easier to crawl and index by search engines, and allow for more SEO practices than mobile apps. This added search visibility increases brand awareness and visitor numbers.

Disadvantages of mobile-friendly websites

Unavailable offline

Mobile websites are designed to be accessible even when users are not connected to the internet, whereas mobile apps require an internet connection.

Poorer user experience

Mobile websites offer a better UX than mobile apps when it comes to viewing on different screens, as well as personalization and content architecture.

No additional functionality

Mobile websites do not have access to built-in smartphone features, limiting engagement methods and customer insight collection.

E-commerce Mobile Apps: Pros and Cons

Advantages of mobile apps

A mobile application can access the camera, microphone, geolocation, payment systems, and more, which opens up a wide range of opportunities for digital solutions.

Brand Awareness

Mobile applications are ever-present brand logos on customers’ smartphones, with the average American checking their phone 352 times daily. This provides a constant reminder that the brand is only a tap away, which can help to increase brand recognition and loyalty.

Reduced Advertising and Marketing Costs

A mobile application can directly interact with customers by sending push notifications, as well as being a constant presence on their phones. This can save companies on advertising and marketing costs.

Offline Accessibility

Unlike websites, native applications can provide core functionality without an internet connection, allowing customers to browse items, use search or filtering, and check store hours or delivery options even when not connected to the web.

Added Personalization

Mobile apps extend customization potential, allowing brands to tailor communication to their users based on various factors such as interests, location, usage behavior, and more. This can lead to a 10-15% revenue increase.

Better User Experience

Mobile applications are designed with a specific platform in mind, providing simpler navigation and dedicated functions that websites cannot offer.

Disadvantages of mobile apps

Cost of Development

Native mobile app development requires a significant upfront investment. Cross-platform solutions are less expensive, yet they lack the customization of native apps. Developing two separate standalone applications for Android and iOS can add to the cost. Additionally, publishing, maintaining, and marketing your app should also be factored in.

Less Visibility

Getting casual users to find and download your application can be difficult without a main shop version and marketing. Furthermore, your app should have a unique selling point and features to stand out from the competition.

Mandatory Download and Installation

Unlike websites, mobile e-commerce applications must be downloaded from app marketplaces, which may be time-consuming for some users.

Less Compatibility

Device compatibility is another issue that can make your application unavailable for some devices or operating systems. This is particularly true for outdated devices or unsupported OS versions.

When Does Using a Mobile App Make Sense?

Using a mobile app can make sense in a variety of circumstances, depending on the purpose of the app and the intended audience. For businesses, a mobile app can be a great way to reach a wide audience and stay connected with customers. A retail store can use an app to provide customers with easy access to their products and services. They may also use the app to provide customers with exclusive discounts and promotions, creating an incentive to download the app.

When considering whether to create an ecommerce website vs app, brand maturity and positioning, audience preferences, budget, human resources, and tech resources should all be taken into account.

Established brands such as Amazon and eBay may have greater digital awareness, whereas smaller companies may have more difficulty in making their app visible to users. It’s important to analyze user shopping behavior to determine if a standalone mobile application would be beneficial, as well as the most popular platform to develop the app for. Budget limitations should also be considered, as mobile app development requires a larger upfront investment. Hiring additional talent, such as contact center specialists, developers, and business analytics may be necessary to support the app. Additionally, tech resources like servers, testing devices, and PCs would be needed for in-house app development, or you could outsource development and maintenance to a third party.

By weighing the pros and cons of developing an app, you will be able to make an informed decision. Get in touch with the Orangesoft team to make the perfect selection and strengthen your e-commerce business with a high-quality mobile app.

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Cabo Verde

In portuguese: Cabo Verde, it is a country in West Africa. The largest city and the capital is Praia. Cabo Verde is named for the westernmost cape of Africa, Cape Verde, which is located in nearby Senegal and is the nearest point on the continent. The former Portuguese colony comprises 10 volcanic islands and five islets, all but three of which are mountainous. The archipelago lies around 500 km off the west coast of Africa.

Cambodia

Cambodia, country on the Indochinese mainland of Southeast Asia. Cambodia, about one-third the size of France and somewhat larger than the U.S. state of Missouri. Cambodia is a country in Southeast Asia that borders Thailand, Vietnam and Laos. Capital city is Phnom Penh. The official language of Cambodia is Khmer. 

Cameroon

Cameroon, located in West Africa, is a landlocked country with a population of over 19 million people. The country has a diverse geography, with mountains in the north, forests in the south, and the Atlantic Ocean to the east. The central part of the country is a plateau with highlands in the west and valleys in the east. The climate is tropical, with a long rainy season from June to September and a short dry season from October to May.

Chad

Chad is a small, landlocked country in Central Africa that has been plagued by civil war for over 20 years. Despite this, Chad is one of the most ethnically and linguistically diverse countries in the world. The country’s diverse culture and geography make it a popular tourist destination, but it remains one of the poorest countries in the world.

Congo

The Democratic Republic of the Congo (DRC) is one of the world’s most complex and least understood countries. Located in central Africa, it is the world’s largest country by area and second-largest by population. The DRC has a long and complicated history, and its current situation is deeply troubling. It has been plagued by war and political instability for more than two decades. The DRC is also home to some of the world’s most diverse and dangerous wildlife habitats.

Cote D’Ivoire

Cote D’Ivoire is a country in West Africa. It has a population of over 24 million people. The country is bordered by Ghana to the north and east, Burkina Faso to the south, and Togo to the west. Cote D’Ivoire is a member of the African Union and the United Nations.

Costa Rica

It’s a country of Central America. Its capital is San José. The country has coastlines on the Pacific Ocean and the Caribbean Sea. It is bordered by Nicaragua to the north and Panama to the south. Official language is Spanish. Costa Rica has more than 800 miles of coastline. Poas Volcano tha is located in central Costa Rica has the second-largest volcanic crater in the world. Costa Rica can show wonderful wildlife and kilometers of untouched nature. This is more than just a tropical beach resort. 

Colombia

Officially Republic of Colombia, Spanish República de Colombia, country of northwestern South America. Roughly twice the geographic size of France, Colombia is bordered by both the Pacific Ocean and Caribbean Sea. Capital and largest city is Bogotá and the official language is Spanish. Cabo de la Vela, the cape on the northwest coast of the Guajira peninsula is a popular ecotourism destination of the Caribbean Region of Colombia.Colombia is the second most biodiverse country in the world. There are more bird, amphibian, butterfly, and frog species there than anywhere else in the world.

Chile

Chile, country situated along the western seaboard of South America. Santiago is the largest city and capital of Chile. The country lies along a coastal strip between the Andes mountains and the Pacific Ocean in the southwestern part of South America. It has a hugely varied climate. This ranges from the world’s driest desert in the north – the Atacama, then goes through a Mediterranean climate in the centre, and stops in a snow Alpine climate in the south. Nature of the country has everything: glaciers, fjords and lakes. There are few places in the world where you can enjoy such diverse views as in Chile. 

Also, check countries that start with d.

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Mistake 1: Only positive reviews

The first thing you should pay attention to is the continuous flow of exclusively praiseful reviews. This looks suspicious, because not everything in this world is perfect, and even the best service can fail. For 10 ratings of “excellent” there are always a couple of “good”. These are the kinds of reviews that build expectation and trust – they are the first to be read.

For example, when ordering food not enough apples, or when delivering the courier did not call in advance, although you asked for it. As for the rest of the service was decent. The situation is fundamentally change the company – unsatisfied customer refunds for delivery, accrue additional bonuses or give a promo code. A satisfied customer writes a review about how his problem was solved. That kind of feedback will build trust.

Mistake 2: There’s a lot of unnecessary information in the review

You’ve probably seen reviews that contain the story of the author’s growing up. They describe how the main character went to kindergarten, then to school, and then also to college. And only at the very end does the author mention the product. Do you believe them? Clients don’t either.
Often “self-written” reviews contain too much unnecessary information that adds characters to the text, but kills its meaning. Of course, the reader should try the situation on himself, but not get bogged down in the details of someone else’s life.

The review should be succinct and concise at the same time. Certainly, emotional and personal coloring has a place, but in everything is important balance.

It is important to note that we are not talking about specialized sites that publish detailed concise reviews with illustrations.

Mistake 3: Review is unnatural

A review without a single grammar or spelling mistake is certainly pleasing to the reader, but it is suspicious. Especially if all reviews on the product card are written this way. To increase credibility, texts should be “diluted” with minor spelling errors: you can write with lowercase letters, be sure to use slang and, oh my, not use punctuation marks.

Mistake 4: Review for the sake of review

Motive is the most important thing in a review. If you’re writing a recommendation, you have a desire to help with a choice or prevent a mistake. If this message isn’t there, it’s better not to write it.

For example, a person writes “great store!” and that’s it. What is the purpose of this review? There is no specifics and no explanation of why it is cool. For other buyers such a review is not useful or interesting.

The review should emphasize the store’s advantages over others with a similar assortment, distinctive features, or comparison with competitors. Maybe you were able to take advantage of a promotion – this is definitely worth sharing. The consultant advised the best alternative to what you were looking for – accentuate the customer service.

Mistake 5: False Feedback

False reviews appear thanks to people who are not immersed in the company’s business processes. These can be freelancers or agencies that haven’t studied the range and features of the product/service. In fake reviews they write about a service that is not provided by the company, describe a non-existent method of delivery or even confuse the type of activity. Technical or technological nuances may give the impostor away.

Mistake 6: The frequency of posting reviews on the site

Over the years, reviews have been posted, but not regularly. Until one fine day, when things changed. Customers began to share their wonderful experiences with a surprising frequency. There could be two reasons for this: motivating promotions or motivated review writers.

You can remove the suspicion of review readers by posting the promotion in the public domain. The activity of motivated authors should be planned in advance, and the publication of reviews should be distributed evenly over time.

Mistake 7: Violation of site rules

Every site with reviews has a moderation procedure. Failure to follow the rules will result in consequences:

• Blocking the review/ip/registration data – your review will not be published;
• blocking the company for which false reviews are published – you will not have any information about you on the site or you will be assigned an unflattering label;
• posting reviews, but with the appropriate marking – you will be given a “cannot be trusted” badge and this will undoubtedly affect your reputation.

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• Client’s brief and site analysis
• Promotion Strategy
• SEO Contractor creates Terms of Reference (ToR)
• Programmers implement TOR
• Checking the results
• Reporting on search engine indicators
• Adjustment of the plan and strategy

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Website promotion today is not just about working with code or optimizing a site for search engines. It can influence many factors (navigation and structure, content, commercial factors, usability) related to each other and affecting the conversion rate of traffic. This is a synergy of user experience, business and search engine requirements.

Navigation and Structure

The way users navigate your site gives search engines signals: whether users like it or not. These signals relate to behavioral ranking factors and affect not only the position of your site, but also the targeted actions of users.

We are working to improve the following characteristics:

Are users comfortable navigating the site?
Do search engines understand the structure of the site?
Are your URLs indexed?
Are all the landing pages on your site?
Are all technical parameters taken into account and is the internal link weight correctly distributed?

Content

Content is what a user sees on the pages of your site: content, assortment, texts, visuals, images, features, reviews, etc. It is content that should create the effect of “presence” of the user in your store, center, office. And today it is the quality of your content that is the decisive factor of purchase. What we will do together with you to make the content of the site better:

Analyze commercial factors and look for competitive advantages
Study the usability of your content for users (usability), its display on different devices
Prepare selling text descriptions, attributes, information blocks
Recommend cross-selling blocks and other commercial features
Check whether search engine robots see the important content

External factors

Need I remind you that buying links is taboo! Today you should not only care about the quality of your link mass, but also about your online reputation and social signals to have a positive tone. To do this, we will work with you to make sure that:

You are discussed on forums, shared links and recommended (crowdsourcing), thus increasing the volume and quality of your link profile
The services of search engines know you at your best and give you high marks. This increases the trust of the audience
Users were motivated to write good reviews on your and other sites

Technical and Internal Optimization

Technical and internal optimization are factors that used to be key to search engine promotion. Today, they are preventative and do not guarantee high results without improving content, structure and external factors. It is important to understand that missing something important on the technical side, you can not only fail to achieve potential results, but also lose the existing ones. That’s why we will:

Check the desktop and mobile versions of the site for compliance with search engine requirements and W3C (World Wide Web Consortium) standards
Carry out online automated diagnostics, so that you are aware of problems and can quickly fix them
Keep an eye on the security of your site and user data
Stay abreast of search engine trends and recommend new improvements before your competitors do

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By positions

A list of search queries to be promoted in the top 10 search engines is determined in advance. As a rule, payment of a bonus in this case is made only after the query reaches the top 10.

According to traffic.

Based on the analysis of the site and its topic, a relevant semantic core is created. The task of SEO-contractor in this case is to increase the targeted traffic to the site. The calculation of payment and traffic occurs prior to work and prescribed in a commercial proposal.

According to the targeted actions.

Payment for the bonus is only if the desired target action occurs from organic traffic. For example, a click on a shopping cart. It works well if your site is well set up with web analytics, and you have statistics at every stage of purchase on the site.

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Website search engine optimization provides traffic to the site from search engines. Such traffic is called search engine traffic or organic traffic. This traffic channel, like any other, has a number of advantages and disadvantages. Let’s consider the most important ones:

Pros:

You don’t have to pay for clicks. Indeed, search engines don’t charge for clicks in organic results, so you don’t have to pay for users who come from search. Unlike contextual advertising, where every click on an ad will cost you money. But it’s not all that simple. You still need to invest money in search engine promotion – whether you involve an agency or an in-house employee. Realizing that the resulting traffic from organic search is times cheaper than traffic from contextual advertising. Plus, the optimization of the site is to improve the entire project – refined structure, landing pages, content marketing. And the customer gets both targeted traffic and improvement of the site, unlike other types of advertising.

Hot traffic. Users search for the product or service themselves and type in search terms to do so. Importantly, they are searching for it in real time. Therefore, organic traffic is one of the highest quality and most inexpensive channels to attract traffic.

Flexible query selection. You yourself determine the list of queries that you want to promote in search. In doing so, you can work with a fairly broad list of queries, handling demand at each stage of the customer acquisition funnel – building brand knowledge, reaching “hot” demand, making a purchase decision, and working with your existing customer base. On the other hand, you can focus on promoting the highest margin products or queries that yield the most customers in your topic. Such queries can be viewed in Yandex Webmaster.

Improve the technical condition of the site. In order for the site to rank highly, it must meet certain standards of search engines. Working on the search engine promotion can achieve that the site loads quickly from any device, to reduce the number of errors that interfere with purchases. A little later we’ll talk about the factors seo promotion of the site.

Improves the usability of the site. Search algorithms are adapting and increasingly take into account when ranking the usability of the site. Simply put, it should be convenient for users to filter, select and order any product or service. Search engines appreciate this.

Cons:

The results don’t show up right away. After optimizing a site, search engines need time to index it. Search queries eventually begin to rank higher and higher until they reach the top 10 positions. This time interval is always different – an average of 2 to 6 months.

Costs of site improvement. Improving the site has two main parts – the development of a plan for change and the implementation of those changes. The development of the plan – the task of the SEO-contractor, the implementation – the work of your website development team. Both require resources – time and money. On the other hand, in addition to traffic or the necessary positions in the top 10, you get an improvement in the entire site. This has a beneficial effect on conversion – it grows and allows you to get more hits from any traffic sources.

Limited search relevance. The number of queries in your topic can be quite small. In this case, to invest in a full-fledged search promotion may not be appropriate. It is much more correct to put the site in order and maintain it.

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Actual targeted traffic to the site.

Users are typing in search terms. If the site will be displayed at the top of the search engines, then users will go to this site. They may be searching for a product or service right now, be most interested in buying, or they may be perusing information while at the beginning of the customer acquisition funnel.

Transactions and sales

If the site is user-friendly, the range of products is diverse, prices are adequate, and ordering is quick and easy, then incoming traffic will convert into online sales or orders on your site.

Repeat sales and loyal customers

With quality optimization and well-designed site structure, a convenient product or service card, the user remembers the site and can come back already for branded queries. If the user is satisfied with the product and service after purchase, this interest should be maintained and developed. For example, building communication with each client with the help of CRM-marketing. Customers appreciate personalized content, which they receive at the right time in the right place. And they are sure to come back to place an order again.

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Imagine this scenario: you decided to build a house without paying enough attention to the foundation. In the future you will have a lot of problems, even if you have hired an expensive interior designer. It’s the same with SEO. To build a solid foundation for a website you need:

• Unique texts (forget copypaste)
• Internal links between pages
• Domain
• Readable page addresses (URLs)
• Server response codes

Do not be intimidated by technical terms, we will deal with everything.
SEO (search engine optimization) is the optimization of a site for search engines, which helps to bring it to the first positions
in a search.

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