How to Interview an SEO Reseller Agency

So you’d like to access white label SEO packages to add to your service lineup, but you aren’t sure where to start. Here’s a great way to begin: interview at least 3 SEO resellers. You’ll need to find the right fit for the projects you have in mind, and before you commit to SEO outsourcing, you’ll want to gauge the agencies’ expertise. Here is a list of questions you can use to get the most from your interviews:

  • What are your main areas of expertise?
  • Do you specialize in serving particular verticals?
  • What examples can you give me of projects where you delivered before the deadline?
  • Please provide me with a list of references.
  • How large is your staff – can you handle big projects with tight deadlines?
  • I would like to meet your department heads for _____. (Fill in the blank with whatever department you wish; you will want to meet directly with the person responsible for fulfilling your requests.)
  • Explain to me the process you use to ensure I receive my deliverables in a timely manner.
  • Name whatever platform you currently use (BaseCamp, etc.) and ask if the SEO reseller would collaborate and keep you in the loop on your existing platform.

These are but a few questions you can ask. Try and ask the same questions of each agency so that you’ll be able to do an accurate apples-to-apples comparison between them, and make an informed decision.

Bonus Tip: Most any agency will assure you that their white label SEO services are the solution you need. Ask to see case studies and other documentation that proves their expertise. Also, do follow up and contact the references they provide. Ask probing questions of the references; especially about quality of work and timeliness of delivery. You will also want to ask the references about communication with the SEO agency. Was it easy to keep in touch with them, and did they communicate freely without needing to be reminded? These are all points that can help you determine the best SEO reseller for your project.

Need to interview a top-rated SEO reseller? Get in touch with us at Engine-ius Marketing. We’ll be glad to discuss your needs with you. We can provide superb references and show you case studies that demonstrate our success!

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