New HTTPS & HTTP Page Labeling Coming in Google Chrome

Check out the SEO implications of Google’s continued focus on secure websites

Google’s goal of encouraging site owners to transition their sites to the secure HTTPS version continues to progress well. In July, Google Chrome version 68 will mark HTTP sites as ‘Not secure.’

As part of the movement towards a more secure Internet, starting in September Google Chrome version 69 will no longer mark HTTPS sites with the ‘secure’ label. It will drop that designation, as it is becoming more implicit and understood by users. Google will change the label depicting a padlock icon and ‘secure’, to just the padlock icon, for HTTPS pages. Soon afterwards, it will drop the padlock icon, as well.

When October arrives, Google Chrome 70 will warn that HTTP pages are ‘Not Secure,’ and precede that wording with a red triangle that contains an exclamation point, providing a visual warning.

With all of these changes, it’s important to know why and how to migrate your site to HTTPS. Our recent blogs pointed the way on this issue. Let’s recap:

Our Blog Series Covers How to Migrate to HTTPS

In our Migrating Your Site to HTTPS blog, we provide the reasoning behind transitioning a website to HTTPS. The second blog in that series illustrates the steps to convert a website to HTTPS. We do recommend that your web developer assist with this task, and if you have questions, Engine-ius Marketing can help, or we can do the entire changeover for you; ensuring a seamless move to the updated protocol. As we stated in our previous blogs on the subject, Google gives a slight boost in rankings to HTTPS sites; and since the search engine is obviously interested in secure websites, it is important to address this issue now, if you haven’t already.

Migrate to HTTPS to Gain a Mobile Rankings Edge

In our recent blog, How to Build Rankings in Google’s New Mobile-First Index, we stressed the importance of ranking well in mobile search. If you’re looking for a boost in your mobile rankings, switching to HTTPS can give you a bit of an edge over non-secure sites. As you work to gain traction in mobile search results, you’ll need every advantage you can get, and moving to HTTPS can help; especially since AMP pages require HTTPS to work.

Get Expert Help to Avoid HTTPS Migration Pitfalls

Amongst the many traps when migrating a site to HTTPS, you can encounter big problems with duplicate content. The goal is to have one version of your site live, and if both HTTP and HTTPS versions exist at the same time, then search engines will have problems as they will see these as two different websites. You want your secure website to receive all the credit for rankings, instead of having Google’s attention split between the old and new versions of your site.

Another key issue when it comes to duplicate content is that Google has a crawl budget for your website; i.e., it will have a set amount of time that it will spend crawling your site. If it wastes time crawling your HTTP pages, it may not get around to crawling your current pages, which can potentially cost you rankings.

Count on Engine-ius Marketing for HTTPS Migration Expertise

In our discussion of how to migrate your site to HTTPS, we reviewed a variety of pitfalls you can encounter along the way. Since the process is very detail intensive, errors can easily occur. That’s why Engine-ius Marketing is an excellent choice for assisting you with this task. Don’t take chances and potentially lose rankings, when you make this change. Let the experts at Engine-ius Marketing streamline this process for you!

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