National Search Engine Optimization

Engine-Ius Marketing, Helping Companies Be Competitive on a National Level with Search Engine Optimization (SEO)

42nd Street, Manhattan, NY

National Search Engine Optimization

National SEO and Local SEO are very similar in approach; however, National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. Also, National SEO is much more competitive, as the number of companies is much greater at the national and global level, especially with broad keywords.

Due to the increased effort that National SEO requires, it costs more than Local SEO; however, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.

Why do you need National SEO?

The Internet has revolutionized the competitive landscape for modern businesses and how they gain visibility above competitors. Traditional advertising (i.e. paper ads, radio ads, TV ads, etc.) is losing effectiveness over time, and visibility is now largely determined by who has the most optimized website for a search query.

SEO is a long-term investment that differentiates a company from its competitors. In today’s tech-driven society, it is crucial for companies to focus on their online presence in order to attract consumers.

How does National SEO work?

In addition to optimizing the various facets of your website, link building plays a significant role in how reputable your site is perceived. Building a strong set of healthy backlinks will tell search engines that your site is trusted and authoritative in its field.

We also help businesses track their sales back to the source, so that they can properly allocate their marketing efforts towards those sources of revenue.

  • After we gather information about your business, we conduct a SWOT Analysis for your company to determine the Strengths, Weaknesses, Opportunities, and Threats for your local online presence—both on your website and off. You will then receive a report which compares your website’s keyword rankings, traffic, and architectural issues to those of your competitors.
  • Once the overall marketing strategy has been determined, we focus on optimizing your website’s content, architecture, and inbound links. A comprehensive list of keywords will be created and rank-checked for each of the local areas that you serve.
  • Google keeps an eye out for fresh content on websites, so when left untended, a website’s rankings naturally depreciate over time. SEO is a constant battle to maintain your competitive position online, thus, after our initial optimization phases, we will begin a long-term, industry-specific link building campaign that will yield powerful, lasting results.

Throughout the entire process, we regularly monitor your website’s key metrics in order to maintain a clear perspective, and then we send you a detailed report.

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