Top 7 mistakes in reviews

Mistake 1: Only positive reviews

The first thing you should pay attention to is the continuous flow of exclusively praiseful reviews. This looks suspicious, because not everything in this world is perfect, and even the best service can fail. For 10 ratings of “excellent” there are always a couple of “good”. These are the kinds of reviews that build expectation and trust – they are the first to be read.

For example, when ordering food not enough apples, or when delivering the courier did not call in advance, although you asked for it. As for the rest of the service was decent. The situation is fundamentally change the company – unsatisfied customer refunds for delivery, accrue additional bonuses or give a promo code. A satisfied customer writes a review about how his problem was solved. That kind of feedback will build trust.

Mistake 2: There’s a lot of unnecessary information in the review

You’ve probably seen reviews that contain the story of the author’s growing up. They describe how the main character went to kindergarten, then to school, and then also to college. And only at the very end does the author mention the product. Do you believe them? Clients don’t either.
Often “self-written” reviews contain too much unnecessary information that adds characters to the text, but kills its meaning. Of course, the reader should try the situation on himself, but not get bogged down in the details of someone else’s life.

The review should be succinct and concise at the same time. Certainly, emotional and personal coloring has a place, but in everything is important balance.

It is important to note that we are not talking about specialized sites that publish detailed concise reviews with illustrations.

Mistake 3: Review is unnatural

A review without a single grammar or spelling mistake is certainly pleasing to the reader, but it is suspicious. Especially if all reviews on the product card are written this way. To increase credibility, texts should be “diluted” with minor spelling errors: you can write with lowercase letters, be sure to use slang and, oh my, not use punctuation marks.

Mistake 4: Review for the sake of review

Motive is the most important thing in a review. If you’re writing a recommendation, you have a desire to help with a choice or prevent a mistake. If this message isn’t there, it’s better not to write it.

For example, a person writes “great store!” and that’s it. What is the purpose of this review? There is no specifics and no explanation of why it is cool. For other buyers such a review is not useful or interesting.

The review should emphasize the store’s advantages over others with a similar assortment, distinctive features, or comparison with competitors. Maybe you were able to take advantage of a promotion – this is definitely worth sharing. The consultant advised the best alternative to what you were looking for – accentuate the customer service.

Mistake 5: False Feedback

False reviews appear thanks to people who are not immersed in the company’s business processes. These can be freelancers or agencies that haven’t studied the range and features of the product/service. In fake reviews they write about a service that is not provided by the company, describe a non-existent method of delivery or even confuse the type of activity. Technical or technological nuances may give the impostor away.

Mistake 6: The frequency of posting reviews on the site

Over the years, reviews have been posted, but not regularly. Until one fine day, when things changed. Customers began to share their wonderful experiences with a surprising frequency. There could be two reasons for this: motivating promotions or motivated review writers.

You can remove the suspicion of review readers by posting the promotion in the public domain. The activity of motivated authors should be planned in advance, and the publication of reviews should be distributed evenly over time.

Mistake 7: Violation of site rules

Every site with reviews has a moderation procedure. Failure to follow the rules will result in consequences:

• Blocking the review/ip/registration data – your review will not be published;
• blocking the company for which false reviews are published – you will not have any information about you on the site or you will be assigned an unflattering label;
• posting reviews, but with the appropriate marking – you will be given a “cannot be trusted” badge and this will undoubtedly affect your reputation.