If you are a marketing agency, you understand how important SEO has become in ensuring traffic and growth for your client’s business. Target audiences have been proven to choose organic search results over paid ads, showing the importance of getting on Google’s first page of search results.
If you have a client with a site that isn’t optimized, their business may not be as successful as it could be. Because SEO can improve page traffic, many agencies are choosing to incorporate it into their services. However, SEO is an extremely complex discipline, and is unlikely to prove successful unless you have knowledgeable experts handling the service. Outsourcing SEO ensures your client receives quality services and allows you to focus on the core competencies of your business.
Tips To Select the Right SEO Company
You may be interested in adding SEO services to your marketing agency by outsourcing to an SEO reseller. When choosing a search engine optimization company to partner with, it is important to make sure you are choosing an experienced, trusted reseller that will help grow your agency and bring results to your clients.
Some aspects you should pay attention to when choosing a reseller include:
Ability to multitask – Handling SEO can be extremely difficult and complex, and requires dealing with multiple clients that have different branding strategies. Make sure you partner with a company that can multitask well. Choosing one that offers a portal to monitor progress is an added advantage that keeps you in the loop!
Experienced experts – Choose a team composed of SEO experts that can handle the complex algorithms and specified content and explain concepts easily. Check out customer testimonials to make sure you are dealing with experienced specialists.
Experience in your industry – Hiring an SEO reseller with little experience in your business field is a bad idea. Partner with a company that can provide specific, accurate content and branding to your industry!
Work with an agency that offers a variety of services – You’ll want to work with a reseller that can offer you a variety of services. You’ll especially want to see that the reseller stays on top of all the latest SEO trends, so you’ll always have the benefit of offering cutting edge services to your clients.
Goal-focused services – Everything your SEO reseller does should link back to the goals you have for your clients’ campaigns. Ensure that you are working with an SEO team that understands these goals and can deliver results aligned with them.
Easy to understand reporting – Clients don’t want to review a pile of graphs that have no relation to their online goals. Have your SEO reseller write clear executive summaries and deliver reports that track the agreed upon metrics for the campaign.
Engine-ius Marketing is a trusted white label SEO provider that can guarantee results. We have 15 years of experience in the industry and $7 million sold for our partners. Call 800-781-3074 for customized solutions that suit your needs!