Organic Search: The Gift That Keeps on Giving
It’s the way of the world today. Patience is supposed to be a virtue, but in the world of digital marketing, patience can be a hot commodity. It’s hard to tell customers that Google can take one or even two years to deliver the kind of traffic referral results they want from organic search. But here’s an important point to remember; something that organic search offers that PPC cannot. While we want to team organic with PPC to gain maximum first page real estate, things can change in a hurry if a customer decides to reduce or shut down her PPC spend. It’s like turning off a faucet when an AdWords budget changes. Organic, on the other hand, is the proverbial ‘gift that keeps on giving’. You (or your digital agency) can create valuable, evergreen content that will continue to be found in search for its keywords, over days, months and even years. Your investment into solid, detail-rich and SEO-optimized content is a powerful foundation that keeps paying you back with targeted traffic to your website.
Infuse SEO Strategies Into All Marketing Activities
Savvy marketers infuse SEO strategies into all marketing activities; from content marketing to email marketing, social media and more. SEO delivers value that can be sustained through all your digital marketing initiatives. And you can win with SEO in another way: teach SEO principles to all your writers, so they’ll know how to write an optimized headline, and persuasive, keyword-rich copy. You’ll get more email opens, more social shares, and reach more of your audience across all communication channels.
SEO & Mobile/Local=Lead Driving Power!
Mobile’s explosion has ensured SEO will stay alive and well. People use their phones as answer providers. Whether they type in, or increasingly, speak in, their queries, being found at the top of search results still matters, and will continue to matter even more today, as mobile/local search grows in importance.
Think about all of the devices that we now own that are connected to the Internet, then imagine how this growth will look 2 years, 5 years, and 10 years from now! As people communicate with Internet connected devices (and they communicate with each other), it will be more important than ever to use every available avenue to improve digital visibility. SEO can accomplish that because it adapts and changes over time. Businesses and organizations that want to stay connected to their audiences will need to employ or work with savvy marketers that know how to create and exploit that visibility.
Still believe that SEO can’t provide a great return for your investment? Let us show you! Contact Engine-IUS Marketing and we’ll develop a powerful organic search campaign that drives leads and sales!